The world is not Archies gallery where you get things packaged for friends and loved ones, you have to pick threads and materials to create those unique gifts that only you can create. And, they need not be standardized. They remain beautiful in their rawness, in their incompleteness. How lucky we were, those of us, who didn’t have to buy friends with gifts, we just made friends, without ever requiring the stamp of material gifts. We gave time to build trust and love. The standardized teddy bear love, the standardized friendship band friends, the standardized heart shaped balloons, chocolates and what not, the standardized greeting card relations, from parents to lovers , to children, are all so easily available in stock. Well scripted for you to save time. This world of standardized relations is so cute, and so vulnerable. You begin to say sorry the way the rest of the world is doing. You begin to express love the way the rest of the world does. If you deviate, you are dropped out of the club.
Market forces may be creating a deluge, we can be smart enough to keep human relationships out of branding. These gift shop love gifts are like an hour glass model that makes the sand fill the glass in two minutes. They turn love and relationships into a cute model, a metaphor for our times. We begin to live in a world of models, model of an hour glass, model of vintage car, bullet motorcycle, model friend- model love, custom jewelry ( real jewels are for wife, mind you, this is just a shop for friends, dates and lovers) relationships without certificate, the kamchalau things for time pass relationships. The two minute business that leaves impression for an hour. And then, life steps out of a gift shop!
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for how long can one keep images of a puppy eyed existence at bay, being relentlessly battered by them in every icici "mai hun na" advertisment, every "jab we met" movie, every hoarding on the street, every show on tv.
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